How to Track AI Mentions of Your Brand

To learn how to track AI mentions of your brand, ask each AI engine the questions your buyers ask, leave your name out of them, and count how often the answers name your business or link to your site. Do it one engine at a time. ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews pull from different sources and cite them in very different amounts, so a business can show up in one engine’s answers and be missing from the other four.

Each engine gets its own section below on how to check it by hand. The last section covers what Yogoo AI counts for you.

What counts as an AI mention?

An AI brand mention is any answer that names your business in its text or links to your site. Those are two different things, and your log needs both. ChatGPT can name a business without linking anything. Perplexity lists sources under its answers, so your site can sit in its source list even when the answer never says your name.

Yogoo AI counts either one. An answer that names you and an answer that only links to you both go in the count.

How do I start tracking AI mentions by hand?

Tracking AI mentions by hand means asking every engine the same fixed list of buyer questions and logging what each answer says about you.

• Write down 10 to 20 questions a buyer in your market would type into an AI assistant, like “which bookkeeping firms in Austin work with restaurants?” Keep your brand name out of them, so you’re testing whether the engine brings you up on its own.
• Make sure the engines can read your site. An engine can’t link a page it can’t reach, and it takes five minutes to check whether ChatGPT can read your website.
• Ask every engine the same list, word for word.
• Ask each question more than once, hours apart. The same question can come back with a different answer, which is why Yogoo AI’s 500-prompt study ran every prompt at least three times on every engine. There’s more on that in why AI answers about a brand change from one day to the next.
• Log the date, the engine, the question, whether you were named or linked, and which businesses showed up instead.

How differently does each engine cite sources?

Very differently. The numbers below come from Yogoo AI’s 500-prompt study, which collected 8,695 answers to 500 prompts on 10 and 11 August 2026. They cover all 500 prompts, including 51 that named a brand.

Google AI Overviews came from real Google searches, and Perplexity ran on Sonar, its own search model. ChatGPT, Claude and Gemini ran through their APIs with web search turned on, so the apps your buyers use can answer differently. All 500 prompts were about AI visibility and search, so the cited sites come from that one category. Read them for how each engine handles sources, not as a list of sites to chase in your own market.

How do I track brand mentions in Perplexity?

To check Perplexity for your brand, ask it your buyer questions and read both the answer text and the numbered sources under it, because Perplexity can link your site without ever saying your name. In Yogoo AI’s 500-prompt study (10 and 11 August 2026), Perplexity cited sources in all 1,738 of its answers, with 17.8 sources per answer. If you only scan the text, you’ll miss those links.

Note where the sources come from, too. Reddit showed up in 64.0% of Perplexity’s 1,738 answers in the study, and YouTube in 52.1%. If the same competitors keep appearing and you don’t, check whether they’re the ones being discussed in those threads and videos. How Perplexity citations work goes deeper on what earns a link there.

How do I track brand mentions in ChatGPT?

To check ChatGPT for your brand, ask your buyer questions in a temporary chat, or signed out, and log whether each answer names you. Reading the text is how to know if ChatGPT mentions your brand, because it leaves sources out of most of its answers.

In the study, ChatGPT, tested as GPT-4o-mini + web search (API), cited at least one source in 35.5% of its 1,740 answers. Its sources leaned toward tech media: techradar.com showed up in 8.7% of its 1,740 answers. If ChatGPT names competitors and not you, look at where those competitors get written about, like review roundups and comparison articles.

The ChatGPT app runs newer models than the one in the study, and the same question can come back with a different set of businesses there. Check in the app your buyers use, not only through an API. If you’d rather not run this by hand, Yogoo AI’s ChatGPT and Perplexity monitoring asks your market’s questions on both every day, wherever your market runs them.

How do I track brand mentions in Gemini?

To track brand mentions in Gemini, ask your buyer questions and open the sources under each answer, since Gemini lists them on almost every answer. In the study, Gemini, tested as Gemini 2.5 Flash + web search (API), cited at least one source in 96.8% of its 1,740 answers, with 10.4 sources per answer.

Where Gemini differs is what it reads. Its sources in the study leaned toward vendor sites and blogs, and Reddit showed up in 12.8% of its answers, against 64.0% for Perplexity. What sources AI engines cite, topic by topic breaks this down further.

How do I track brand mentions in Claude?

To track brand mentions in Claude, turn on web search, ask your buyer questions, and log the name in the text as well as any link, because many of its answers carry no source. In the study, Claude, tested as Claude Haiku 4.5 + web search (API), cited at least one source in 71.2% of its 1,742 answers, with 3.3 sources per answer. The other 28.8% had none.

Claude’s sources in the study leaned toward niche vendor sites and blogs, much like Gemini’s. If a competitor keeps getting cited in Claude and you don’t, open the page Claude linked and see how directly it answers the question you asked.

How do I track brand mentions in Google AI Overviews?

To track brand mentions in Google AI Overviews, search your buyer questions in a private window and check the AI Overview at the top of the results, when one shows up. Not every search shows one. Note the location you searched from and whether you were signed in, so each round of your log matches the last. This covers AI Overviews, the summary above the regular results, not Google’s separate AI Mode.

When an AI Overview appears, it almost always lists sources. In the study, 97.5% of Google AI Overviews’ 1,735 answers cited at least one, with 7.6 sources per answer. YouTube showed up in 53.6% of them and Reddit in 30.7%.

Log a search with no AI Overview carefully. It isn’t a gap in your data: Google answered the question, and the answer didn’t include you, so Yogoo AI counts it as a real zero. An answer Yogoo AI couldn’t collect at all is different. Your page lists it as not collected and leaves it out of the count. Google AI Overview tracking shows how that works in Yogoo AI.

How do I see change over time?

Compare two dated windows, not two days. Put every answer from the 28 days ending 1 November 2026 next to every answer from the 28 days ending 29 November 2026, each with its own counts, like “named or linked in 4 of 60 answers (6.7%)” against “9 of 60 answers (15.0%)”. A single day’s check is one draw, and the next draw can come back different.

By hand, this adds up fast. Twenty questions on five engines, asked three times each, is 300 answers to read and log every round, and the log only covers the days you checked.

How does Yogoo AI track AI mentions?

Yogoo AI asks your market’s buyer questions every day, on every engine your market runs, and counts the answers that name your business or link to your site. A market is one service in one place, in one language, like “SEO agencies in California”, with a fixed set of about 20 questions. Each question reaches each engine twice a week.

Each engine gets its own line, and every number carries its counts. A Perplexity line reads like “named or linked in 9 of 160 answers (5.6%)”. If an engine answered and never named or linked you, you’ll see 0.0% with its counts, like “0 of 160 answers”. That zero is a real measurement. Together, the lines make up your Yogoo Score: the share of all your market’s answers that name or link you.

Not every market runs all five engines, and your page only shows the ones yours does. Your score shows from the first answer collected, marked “Still collecting,” until 28 days of answers are in. If Yogoo AI doesn’t measure your market yet, the page says “We don’t measure your market yet” and shows no number. That’s about the market, not your business.

Yogoo AI corrected how the Yogoo Score is calculated on 3 October 2026. A score from before that date measures something different, so don’t compare it with one from after. How Yogoo AI measures AI visibility walks through the full method.

Everyone in a measured market gets their score with its counts, a line for each engine, a sample of the questions buyers ask AI, and the full rivals table with competitor names, free with an account. Paid plans add more trackers, workflow tools and each engine’s latest answer to your market’s questions. Plans refresh on different schedules, and none of it changes your counts or your score. The pricing page lists what each plan includes.

If you’d rather see what the engines say about your business without keeping the log yourself, you can set up a free tracker for your site, no card required, and the counts start with the first answer Yogoo AI collects.