AirOps Alternatives: What Six Tools Cost and Who Each One Fits

The main AirOps alternatives are Profound, Semrush's AI Visibility Toolkit, Peec AI, Otterly, Scrunch and Yogoo AI. Profound is the closest match, because it runs content agents next to its answer engine tracking. The other five are built around measuring how AI answers treat your brand, and content help, where they offer it at all, is a smaller part, so the right pick depends on which half of AirOps you actually need.

Every price below was checked on each vendor's own site on 10 November 2026. If tracking is the half you need, any of the six works as an AirOps alternative.

What does AirOps do?

AirOps is a content platform that also tracks how answer engines treat your brand. Workflows in the app write and update pages to your brand's rules, and AirOps also sells a strategy team that stays with a brand from the plan to the published page. Usage runs on tasks, the unit AirOps counts each time a workflow does something like draft a page.

AirOps lists three plans and no prices. Solo comes with 35,000 tasks a month, one user and ChatGPT insights only. Pro has 100,000 tasks, unlimited seats and insights across 10+ answer engines. Enterprise is custom. AirOps' FAQ describes a 14-day free trial. Solo charges $0.025 for each task past its allowance. There's more on how AirOps pricing works in our Yogoo AI vs AirOps comparison.

So before you shop, decide what you'd be replacing. Some teams need the content production. Others mainly want to know how often AI answers name them, and for them a content platform is more than they need.

How do AirOps alternatives compare on price?

List prices are monthly unless the vendor only shows an annual rate. Vendors change these often, so check the page before you buy.

What does each tool do, and who is it for?

Profound

Profound's center is the AI Marketer, an agent that does research and drafts marketing work for you. Each job it runs uses up credits, Profound's unit for agent work, and answer engine tracking sits alongside it. That makes it the alternative that overlaps most with AirOps.

Brands can start with Profound's free trial: 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited credits. After that it's Enterprise on a custom contract, tracking up to 9 answer engines, with SSO/SAML and SOC 2. Agencies get an Agency Growth plan, and Profound's Agency Growth announcement from November 2025 put each client workspace at $399 a month.

Profound fits a larger marketing team that wants an agent doing content work and is ready for a sales-led contract. If it's on your shortlist, we put AirOps and Profound side by side in a separate post.

Semrush AI Visibility Toolkit

Semrush sells AI visibility as its own toolkit at $99 a month per domain. Semrush's AI pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity, plus 25 custom prompts tracked daily. Semrush's help center gives ChatGPT and Google AI Mode as examples of where those prompts run. The toolkit also includes competitor analysis, prompt research and a site audit for AI readiness. Extra users start at $45 a month, and each one who needs the AI toolkit also needs a $99 license. If you also want Semrush's SEO tools, its Starter bundle is $199 a month, or $165.17 a month billed annually, with 50 prompts tracked daily.

If your team already lives in Semrush, this keeps AI answers in the same account as your keyword rankings.

Peec AI

Peec AI tracks prompts every day across AI models you pick. On Peec AI's pricing page, Starter is $95 a month for 50 prompts, Pro is $245 for 150 and Advanced is $495 for 350. Each of those plans runs 3 models chosen from a list that includes ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot, and an extra model costs $35 to $165 a month, or $30 to $140 on annual billing, depending on the plan. Perplexity is one of those extra models. Claude only appears on the custom Enterprise plan. Every plan has unlimited users, and annual billing takes 15% off.

It fits a team that wants daily prompt tracking for a lot of people and doesn't need content produced for it.

Otterly

Otterly's paid plans start at $29 a month. Lite is $29 for 15 prompts, Standard is $189 for 100 and Premium is $489 for 400, or $25, $160 and $422 a month billed annually. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with unlimited team members. Gemini and Google AI Mode are add-ons from $9 a month each, and the add-on prices go up on bigger plans.

Lite at $29 covers a small team tracking a short list of prompts across four engines.

Scrunch

Scrunch's Starter plan is $300 a month, or $250 a month billed annually, for 350 custom prompts, 1,000 industry prompts, 5 page audits and 3 user licenses, with a 7-day free trial and no card needed. Growth is $500 a month, or $417 billed annually, with 700 custom prompts, 10 page audits and 5 users. Every plan tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta. Enterprise is custom and adds SAML/OIDC sign-in and an enterprise data API. Scrunch also sells its Agent Experience Platform, which builds a version of your site for AI agents to read.

Scrunch makes sense for a team that wants monitoring and page audits in one tool, with Claude and Gemini tracked from the entry plan.

Yogoo AI

Yogoo AI measures how often AI answers in your market name or link your business. A market is one service in one place, like hair salons in New York City, and Yogoo AI asks questions from that market's fixed set every day. The result is the Yogoo Score, always shown with its counts, like "named or linked in 61 of 480 answers (12.7%)", with each engine in your market on its own line.

Everyone in a market Yogoo AI measures sees their score, its counts, the per-engine lines, every question with its count and the full rivals table for free. Paid plans add capacity and workflow tools: Basic is $29 a month, Pro $99, Premium $399 and Enterprise custom. Pro's 6 trackers cover one business and market each, so an agency can measure up to six client markets from one account. Paying doesn't change the number. The full list is on Yogoo AI's pricing page.

When an engine doesn't send back an answer, your page shows it as not collected and leaves it out of the count, so it never counts as a miss. A Google search that shows no AI Overview is different: Google answered with no AI answer to name you, so it counts as a real zero. If Yogoo AI doesn't measure your market yet, your page says "We don't measure your market yet", shows no score and gives you a Find my market button. That's about the market, not your business. Without a measured market, there's no benchmark to compare anyone against.

Yogoo AI has gaps worth naming. It isn't a content platform the way AirOps is, though every plan, Free included, comes with Content Workflow drafts. And one account is one login on every plan, so a team can't share seats yet.

It fits a business or agency that wants to see where it stands in AI answers, with the counts behind the number, before it spends on content.

How often do AI engines cite these tools' own sites?

In Yogoo AI's 500-prompt study, collected on 10 and 11 August 2026, tryprofound.com was cited in 1,372 of 8,695 answers (15.8%). semrush.com was cited in 794 (9.1%), airops.com in 551 (6.3%) and otterly.ai in 511 (5.9%). The study's domain table lists 25 domains, and neither Peec AI's site nor Scrunch's is on it, so there's no count to give for them.

The engines didn't agree on much. Profound's site appeared in 36.0% of Perplexity's 1,738 answers and 20.1% of Gemini's 1,740. Semrush's appeared in 15.2% of Gemini's 1,740 answers. Otterly's showed up in 9.2% of Google AI Overviews' 1,735 answers.

A few things about how these numbers were collected. The study ran 500 prompts at least three times each on GPT-4o-mini + web search (API), Claude, Perplexity, Gemini and Google AI Overviews. The GPT-4o-mini, Claude and Gemini runs used API models with web search on, so they approximate the consumer apps rather than match them. These counts cover all 500 prompts, 33 of which named a competitor brand and 18 of which named Yogoo AI. A citation only means an answer linked to that domain as a source. It shows which sites the engines read, and it says nothing about which tool suits your work. The full method is in our 500-prompt AI search optimization study. There's a wider look at citations in this space in what sources AI engines cite, by topic.

How do you choose between these tools?

Start with the job. If you need content produced and refreshed at volume, AirOps and Profound are the two built for it. If you need to know how AI answers treat you, pick a measurement tool that matches how you already work:

• Already paying for Semrush: the AI Visibility Toolkit keeps everything in one account.
• Lots of prompts and lots of people: Peec AI or Otterly, both with unlimited users.
• Page audits alongside tracking, plus pages built for AI agents: Scrunch.
• Counts per market, free once your market is measured: Yogoo AI.

You don't have to pick just one. AirOps can keep making the content while a measurement tool checks what AI answers say once it's live. If you want to know whether the new content changed anything, line up two dated 28-day windows, say the 28 days ending 1 December and the 28 days ending 29 December. Two single days won't tell you much.

For a wider look at trackers, here's our comparison of AI citation tracking platforms. And if you want the method behind Yogoo AI's numbers first, here's how Yogoo AI measures AI visibility.